SEO – Black hat vs. white hat SEO
There are two types of search engine optimization often called ‘black hat’ and ‘white hat’ SEO.
White hat SEO uses techniques that are approved of by the search engines such as Google and these are the sort of techniques that will be used within this course.
Black hat SEO uses underhand techniques to try and artificially boost the position of a Web page within the search engine results pages. Using Black Hat SEO may gain short-term success within the search engine results but in the longer term you risk the possibility of your search engine results being demoted or in extreme cases you may be banned altogether from the search engine results.