SEO – Organic vs. Paid Search Engine results
When you search for something in Google, normally paid-for results are shown at the top and to the right. These are so called ‘pay per click’ advertisements and have nothing to do with SEO.
The organic results are listed under the paid-for adverts and these are there as a result of successful SEO. The goal of everyone with a website is to be listed at the top of the organic listings within the Google results.